How an Roadside Company Added 40+ Extra Calls Monthly in Fresno, CA Fresno, CA sits in the heart of California’s Central Valley and experiences heavy commuter traffic, agricultural transport routes, and year-round driving activity. With major highways like CA-99, CA-41, and CA-180 running through the region, breakdowns and roadside emergencies happen every day. This creates consistent demand for towing and roadside assistance services—but also intense competition.