How an Roadside Company Added 40+ Extra Calls Monthly in Houston, TX Houston is one of the largest and busiest cities in the U.S., with millions of vehicles on the road every day. From highway breakdowns to dead batteries in parking lots, demand for roadside assistance is constant. Yet many companies struggle to turn this demand into consistent phone calls. This case study reveals How an Roadside Company Added 40+ Extra Calls Monthly in Houston, TX.