How an Roadside Company Added 40+ Extra Calls Monthly in Chicago, IL
- Arafat Mohammed
- Dec 18, 2025
- 2 min read
How an Roadside Company Added 40+ Extra Calls Monthly in Chicago, IL
Chicago’s roads are busy year-round, and breakdowns happen daily from winter dead batteries to highway lockouts. Yet many roadside companies struggle to turn this constant demand into steady phone calls. This case study explains How an Roadside Company Added 40+ Extra Calls Monthly in Chicago, IL by using a proven digital marketing system built specifically for roadside and towing businesses.
The Challenge: Calls Weren’t Consistent
This Chicago-based roadside company offered fast response times and reliable service but faced common problems:
Low visibility on Google Maps
Inconsistent inbound calls
Heavy reliance on overpriced lead platforms
Strong competition across the city
They needed a way to get more direct phone calls without wasting ad spend. That’s when they partnered with Click Sparks Tow Marketing.
The Strategy: Call-Focused Digital Marketing
Click Sparks Tow Marketing created a customized marketing plan designed to capture high-intent drivers searching for immediate roadside help in Chicago, IL.
1. Local SEO & Google Maps Optimization
The company’s Google Business Profile was optimized to rank for emergency roadside searches throughout Chicago, including:
Location-based keywords
Optimized service descriptions
Proper service area targeting
Review growth and engagement strategies
This helped the business show up when drivers searched for roadside assistance nearby.
2. Mobile-Optimized Landing Pages
Click Sparks Tow Marketing built conversion-focused landing pages designed to:
Load fast on mobile devices
Feature click-to-call buttons
Highlight emergency services clearly
Build trust instantly
Drivers in emergencies didn’t need to search calling was easy.
3. Call-Only & Local Search Ads
Highly targeted call-only Google Ads were launched during peak breakdown hours, placing the company directly in front of drivers actively searching for roadside help in Chicago, IL.
4. Call Tracking & Weekly Optimization
Every call was tracked and reviewed. Campaigns were optimized weekly by removing wasted keywords and scaling top-performing ads, ensuring consistent growth.
The Results: 40+ Extra Calls Every Month
Within the first month, the roadside company saw:
40+ additional inbound calls monthly
Higher-quality emergency leads
Lower cost per call
Improved local visibility across Chicago, IL
The company replaced unreliable lead sources with predictable, organic, and paid call traffic.
Why Roadside Companies Trust Click Sparks Tow Marketing
Click Sparks Tow Marketing specializes exclusively in roadside and towing marketing. Their approach focuses on:
Real phone calls, not empty clicks
Local SEO domination
Call-only ad strategies
Scalable growth for towing and roadside companies
They understand how emergency searches work—and how to make your company the first call drivers make.
Want 40+ More Calls for Your Roadside Business?
If you’re ready to stop relying on expensive lead platforms and start generating consistent inbound calls, Click Sparks Tow Marketing can help. Their proven system is helping roadside companies across the country grow faster starting with Chicago, IL.
👉 More calls. More jobs. More revenue with Click Sparks Tow Marketing.
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